During the exclusive event dedicated to the future of home cinema, Geoffrey Heinzel from ASCENDO Immersive Audio visited the PrimeTheater factory/showroom in Portugal and shared his view on the partnership with Hélder Martins and the PrimeTheater team.

ASCENDO is a German company specialised in high-performance loudspeakers for residential cinema rooms. Since 1999, the brand has developed immersive audio solutions present in more than 40 countries, working with distributors and partners focused on premium home cinema projects.

In the interview, Geoffrey Heinzel highlighted PrimeTheater’s work in the design, production and installation of high-end cinema rooms. He praised the factory, the sophistication of the design and rendering teams, the production capacity, the machinery and the installation team, which brings these projects to different international markets.

For ASCENDO, this level of execution is essential, because a loudspeaker can only reveal its full potential when the room where it is installed has been properly designed. Geoffrey explained that acoustics, room design, ventilation, lighting, speaker integration and construction all directly influence the final sound performance.

In this room, ASCENDO’s highlight is THE8 PRO PASSIVE LED WEDGE speakers, presented as a new product from the brand, together with ASCENDO subwoofer and amplification solutions. These products can be experienced in a real private cinema environment, where power, precision, impact and acoustics work together.

Geoffrey also highlighted PrimeTheater’s ability to build and test cinema rooms inside its own factory before they are shipped and installed in the client’s home. This process makes it possible to validate measurements, test performance and ensure that every detail is reconstructed with millimetre-level precision.

As Geoffrey Heinzel stated, “we know we can trust the quality that comes out of this factory.”

Available for a limited time at the PrimeTheater factory/showroom, this room represents a unique opportunity to experience ASCENDO solutions inside a complete cinema room, designed to reveal their full impact and performance.

Schedule your visit with your ASCENDO representative and come to Portugal to experience one of today’s most impressive private cinema rooms.