On June 26th and 27th, the PrimeTheater factory in Portugal hosted an exclusive event that continued the partnership presented at ISE 2026 between PrimeTheater, Barco Residential, ASCENDO and StormAudio.

This gathering brought together clients, partners and leading international brands in the home cinema industry, with the aim of delivering an immersive experience and demonstrating, in a real environment, the potential of the technologies that are shaping the future of home entertainment.

More than a technical presentation, the event was a continuation of the experience created jointly by these four brands. A project where image, sound, acoustic design, integration and comfort come together to create a complete, immersive and memorable cinema room.

Over the course of these two days, guests had the opportunity to discover the vision of the brands involved, understand the evolution of home cinema solutions and experience a room designed to raise the standards of quality, performance and immersion.

The cinema room presented at ISE 2026 is now available in Portugal, at the PrimeTheater factory/showroom, for exclusive demonstrations. This is a unique opportunity to visit, feel and experience one of the most impactful home cinema experiences in the industry.

We invite clients, partners and professionals in the sector to schedule their visit and discover, first-hand, how technology, design and engineering can transform a private cinema room into a truly extraordinary experience.