The next interviewee was Morel Hifi, represented by Hanan Dayan - Sales Manager.

The relationship of partnership and trust created between Morel and Primetheater, with the construction of the demo room in the Morel factory, has allowed Morel to "have a perfect demonstration room to show our customers".

Primetheater applies the concept of a room in a room in order to “give the option to the speakers to reach the full potential and express the sound as it should be”.

Morel is a 48 year old company, manufacturing, home audio, car audio and raw drivers exported worldwide. Each Morel product is assembled by hand and extensively tested to ensure that it meets the highest standards. The personal knowledge and proprietary know-how, gained by Morel’s dedicated team over three decades of experimenting with sound, permeate all its products.